How Leadmaxy generates high-quality leads
In the B2B sector, decision-makers actively search for solutions, partners, or services. This is precisely where Google Ads comes in: companies become visible the exact moment potential customers search for them.
Advantages of Google Ads for B2B lead generation
According to Statista, over 80% of B2B companies use search engines as their primary research channel . A specialized SEA agency ensures that budgets are used efficiently to generate high-quality leads cost-effectively .
- High purchase intent – users already have a concrete interest.
- Targeted targeting – by location, industry, keywords or even company.
- Transparent measurability – every click and every conversion is traceable.
- Flexible budgets – campaigns can be scaled quickly.
- Lead quality – smart keyword strategies minimize wasted ad spend.
Latest trends in B2B SEA 2025
Stay ahead in 2025 with the latest B2B search engine advertising trends, including AI-driven targeting, account-based marketing strategies, and data-driven campaign optimizations that maximize leads and ROI.
- AI-powered campaign management: Google uses machine learning to automatically optimize budgets and bids.
- Responsive Search Ads (RSA): Dynamic ad texts automatically adapt to search queries.
- Performance Max for B2B: Campaigns that use multiple channels (search, display, YouTube) simultaneously.
- Conversion tracking with GA4 & CRM integration: Leads can be tracked directly in HubSpot, Salesforce or Pipedrive.
- Long-tail keywords: Instead of "SEA agency" → "SEA agency for B2B SaaS" or "Google Ads lead generation for SMEs".
- Tips
Practical tips for B2B Google Ads
Create keyword clusters
Separate campaigns according to brand keywords, generic terms, and competitor keywords.
Use negative keywords
Optimize landing pages
Clear value proposition, short forms, trust elements (customer logos, cases).
Testing Lead Forms Ads
Users can submit their data directly via Google – without going through the website.
Use remarketing
Reach potential customers again via display and YouTube.
- FAQ
FAQ – Google Ads & SEA for B2B
Yes – decision-makers are actively looking for solutions. With the right SEA strategy, high-quality leads can be generated.
Click prices vary between €2 and €10 per click , depending on the industry . The cost per lead (CPL) depends heavily on the funnel and landing page.
A specialized agency provides optimal keyword strategies, conversion tracking, and continuous optimization. This results in cheaper and higher-quality leads.
SEO is sustainable but takes time. SEA delivers immediate results. Combining both channels is ideal in B2B.
We analyze the brand's goals, target audience, and competitors to create a customized content and marketing strategy for growth.